This most important program, fundamental to the ongoing success of ACA, is a proactive, multi-media diverse approach to promote the producer and associate members, products available from producers, and those messages from the ready mixed concrete industry which will raise the level of awareness about concrete usage in the Atlantic Region. There are a number of specific activities which benefit members directly:
Liaison with Designers, Specifiers, the Construction Industry, and the General Public
ACA uses its promotional materials, network of contacts, and media relations to promote its message, products and members. ACA also works with associated industry organizations like construction associations, homebuilders' associations, four Atlantic engineering schools, insulating concrete form (ICF) system manufacturers, Construction Specifications Canada, Canadian Construction Research Board/IRAP/NRC, Concrete Foundations Association, Tilt-Up Concrete Association, American Concrete Institute, and the Cement Association of Canada.
Liaison with Canadian Ready Mixed Concrete Association
CRMCA is an affiliation of all the ready mixed concrete associations across Canada. CRMCA provides a forum for exchange of ideas and flow of information about promotional and technical programs, success stories, issues of national interest, and national standards. CRMCA has a modest marketing program including promotional literature about whitetopping and insulating concrete form (ICF) systems, which is for the benefit of members and the industry.
Liaison with Government
ACA representatives meet with all levels of government to promote the ready mixed concrete industry, to seek new and additional uses of concrete products and to discuss issues which are important to ACA members, like new technology, taxation, safety and concrete specifications, and their use of the ACA Concrete Production Facilities Certification Program.
Dura-Mix®
Dura-Mix® is concrete designed to meet the demands of our climate for exterior flatwork applications. Dura-Mix® is both a product and a program, targeted primarily to the residential market, to satisfy the need for a recognizable name that identifies quality, durable concrete.
Home/Trade Display Booth and LCD Projector
Available for use by members to promote ACA, for use at local events sponsored by members, and in limited situations, for individual company promotional efforts.
Advertising
ACA occasionally develops television and print advertising campaigns for specific, limited time promotions and through the cooperation and financial support of members.
New ACA Web Site
The ACA website [www.aprmca.com] has recently been redesigned and will become a valuable tool for communication and marketing of the Association's message. It is a useful source of information for both members and the general public.
Users on the ACA website can now search/browse the Members Directory of Producer and Associate members and members can register for access to the Members Area currently in development.
The Ready Mix News
The Ready Mix News is published twice each year, with circulation of approximately 15,000 in Atlantic Canada. Its purpose is to raise ACA's profile, and inform the public and construction industry about the ready mixed concrete sector, new technologies, and innovative concrete products and applications.
